EFFELINE

FRASCA CARTE DA PARATI SRL: INNOVATION AND STYLE IN THE WORLD OF WALLS Welcome to Frasca Carte da Parati Srl, a benchmark in the Italian market for the import, distribution, and production of wallpapers and complementary accessories. Our company proudly offers cutting-edge solutions to make every space unique and captivating. Organization and Infrastructure Founded in 1949 by visionary founders, Frasca Carte da Parati Srl has long been a key player in the wallpaper and complementary accessories industry. In 1972, the company adopted its current corporate structure and has since continuously delivered high-quality products and outstanding service. Our Mission Our mission is to offer innovative, sustainable, and design-driven solutions that transform interiors, giving them personality and unique style. We support architects, designers, retailers, and private customers, meeting their needs with state-of-the-art products and exceptional customer service. Scale and Achievements The company stands out for its financial solidity and steady growth in the sector. Our 3,000 m² warehouse is a key operational hub, ensuring large storage capacity and an efficient logistics system. Integrated Logistics and Operational Efficiency We operate through seamlessly integrated logistics and IT systems with major international carriers, ensuring fast and reliable import operations. For national distribution, we collaborate with leading road and express couriers to guarantee on-time delivery directly to retail outlets or project sites. Sales Network Our sales network consists of highly qualified agents and professional retailers who share our passion for the wallpaper and interior design industry. Residential Market: We work with a network of agents and specialized retailers who share our passion for elegance and creativity in domestic environments. Together, we ensure broad product availability, continuous training, and top-quality service for end customers. DIY and Home Improvement Market: Through agents and merchandisers, we serve leading retail chains in the DIY sector, ensuring visibility and presence in stores. We provide custom display and logistics solutions that help our partners offer high-quality products and customer support. Contract Market (HoReCa, Offices, Retail Spaces): We serve the contract and hospitality sector through specialized agents and consultants, as well as qualified dealers, offering tailored solutions for hotels, offices, and commercial venues. Our commitment is to maintain a solid, well-structured commercial network, working with reliable partners and investing in long-term relationships with distributors to guarantee effective distribution and full customer satisfaction. Commitment to Excellence and Innovation Frasca is deeply committed to continuous improvement and innovation in products and services. Our long-standing presence in the sector reflects our dedication to quality and customer satisfaction, delivering forward-looking solutions and anticipating market trends. At Frasca Carte da Parati Srl, we are proud of our strong heritage, efficient infrastructure, and dedicated team. We will continue to offer excellent products and outstanding service, upholding our commitment to quality and innovation in the wallpaper industry. Our Identity We operate with passion and dedication in the Italian market through specialized brands that embody quality, innovation, and style. 1. Residential Market EFFELINE – Our flagship wallpaper brand, synonymous with elegance and creativity, offering a wide range of unique designs to enhance interior spaces. We are the exclusive distributor in Italy for some of Europe’s leading manufacturers: AS Création, Erismann, Erfurt, Hohenberger, Komar, Decoprint, Lutece, Galerie, and Muance by Weco. These collaborations represent excellence in design and manufacturing, ensuring a vast selection of styles and trends to satisfy diverse customer tastes. DECOGENIUS – Our large-format digital printing division, turning walls into true works of art through customized, original creations. Our in-house graphic studio develops themed collections for distribution and produces bespoke designs, from concept creation to color development. EFFELINE PROFESSIONAL – Our professional line offering high-quality adhesives and installation tools, ensuring perfect and long-lasting wallpaper application. 2. DIY and Home Improvement Market DECORAITALIA – Our dedicated brand for the DIY and large-scale retail sector, offering tailored display and logistics solutions for major retail chains, combining convenience and quality for every project. 3. Contract Market (HoReCa, Offices, Commercial Spaces) KLIMATEC – A specialized line of interior thermal insulation and anti-condensation panels, providing healthier and more comfortable environments. VERSA and ROYSONS USA – High-performance vinyl wallcoverings meeting Type I and Type II standards, ideal for high-traffic areas, guaranteeing exceptional durability and resistance. 4. Digital Wallpaper Production DECOGENIUS and CANOPIA – We produce custom digital wallpapers for both residential (Decogenius) and contract (Canopia) markets. Private Label Production – We print for interior designers and brands, offering over 30 certified printing substrates: residential and contract vinyl (Type I and II), fiberglass, non-woven, and textile-based materials. Our production line features the latest Canon Colorado printing systems and Fotoba cutting and finishing machines with micrometric accuracy. Products can be customized with client logos and specific header data upon request. Compliance and Quality Standards All products imported by Frasca Carte da Parati Srl comply with current European regulations, ensuring full conformity and safety in their respective markets. We are committed to offering only products that meet strict quality and regulatory standards. European, UK, and US Partnerships Our partners and production sites are located across the European Union, the United Kingdom, and the United States, guaranteeing sourcing from regions with high manufacturing and quality standards. The careful selection of suppliers reflects our dedication to delivering reliable, certified, and high-quality products. Our Quality Guarantee Product quality is our highest priority. We carefully select suppliers among the most reliable manufacturers in the industry and conduct regular on-site visits to verify production processes firsthand. Every product we offer is the result of meticulous selection and control, ensuring premium materials, captivating design, and consistent performance. Conclusion We are proud to share our passion for excellence in wallpapers and complementary accessories. Frasca Carte da Parati Srl is your trusted partner in creating unique and inspiring spaces, offering tailor-made solutions for every need. Thank you for choosing our quality, creativity, and reliability. Join us and transform every wall into a masterpiece. Sincerely, The Frasca Carte da Parati Srl Team